Talking about your prospects, their company, the pain points they are facing, etc. You’d introduce yourself, say something nice, connect with them over a shared friend or interest, and then make a request that makes sense. ‘Cold email’ is an ugly term. But that tone has repercussions: I don’t feel like helping them. However, if certain steps are not followed, it may be treated as spam by spam filters or reported by the recipients. You’ve already done a bunch of research on the people you’re emailing, but they don’t know anything about you. After all, they clearly stand out in the inbox. It forms that part of your email that creates a first impression on the prospect. It’s the email equivalent of ‘cold calling’. Congrats! Objective: Letting the prospects know who the mail is from. “People don’t buy features. But the fact is that it plays an important role in a cold email. It is highly scalable providing great ROI. Here’s an example of a well-structured cold email that will work on the prospects. I did find some good examples of cold emails (this one, for instance, and this one), with breakdowns of how and why they worked. I came across your tweet recently on {{problem you are facing}}. But your gift needs to feel appropriate, from one stranger to another. And tell people it’s fine if they are too busy. This subtle, yet critical difference in the tone of the message is what makes your email stand out from the rest. The ‘From’ Line. The first mark should be to show the prospects that your email is not a blast to random email addresses but you specifically chose to contact them because you believe that they are a good fit for your solution. I’ve noticed that you recently {{company action}}. Being part of the same group, especially if it’s a personal group, is a core human attraction. It is easy to understand why many sales reps think that it is a good way of making the prospects open the mail. Find a commonality. Cold email is a communication strategy that involves reaching out via email to someone who is not aware of your brand or business. Cold email is an email sent to a potential customer that has had no prior relationship with you. Personalization means that you’ve thought about who this person is, how they see the world, what interests them, and what they want — you’ve developed a “theory of mind” about the recipient. Many of them make a generic mention of something on the first page of Google results for my name, then launch into a ridiculous, tone-deaf request, like “Hey, can you read my 300-page novel, give me extensive notes, and then get me an agent?” That is not personalization. Avoid writing ambiguous statements or using buzzwords and jargons, which will take away the essence of what you are trying to convey, instantly losing the attention of the prospects. 5. The journey the prospect has to take should happen in three different stages – ‘Awareness Stage’, ‘Consideration Stage’ and ‘Decision Stage’. 4. The value proposition is the statement that defines how can you exactly help your prospect. Cold email is a one-on-one, personal conversation. You can reach out to hundreds of prospects with targeted messages at a very low cost. But if you are just beginning to write cold emails and are looking for some templates that can help you kickstart your cold email campaigns, below is a collection of 100+ cold email templates that you can use as inspiration. The opportunity to help someone is very enjoyable for a lot of people — it may even qualify as a “want.” By asking for help, you are giving them the chance to feel good about themselves. “Let me know if you want to meet up” is terrible. Stalk them on social media and build a relationship. 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